In the planet where by tech CEOs frequently sustain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that number of dare to tread. As being the co-founder and CEO of Scentbird, one of the leading fragrance subscription solutions in North America, Mariya has proven herself to become a ahead-wondering organization leader. But past her good results in the corporate world, she has also emerged as a spiritual guideline and intuitive Trainer, a metamorphosis she shares openly through her YouTube channel, “This Is Mariya.”

This convergence of commerce and cosmic consciousness makes Mariya Nurislamova Probably the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.

Constructing Scentbird: A Fragrance Disruptor
Mariya’s enterprise career took flight in 2014 when she co-Established Scentbird, a business made to make designer fragrances extra available through a regular subscription product. Modeled right after Netflix, but for perfume lovers, Scentbird immediately turned a go-to System for fragrance discovery. Underneath her leadership, the corporation grew to serve around seven hundred,000 subscribers, offering use of more than 800 fragrances from key international makes.

With a solid foundation in model system, provide chain logistics, and internet marketing, Mariya efficiently attracted enterprise funds, participated in the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ earnings business. She later on expanded her portfolio with Deck of Scarlet, a magnificence brand, and Drift, an automobile fragrance firm.

But though her reputation inside the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that could before long spill into the general public eye.

The Awakening: A Change to Spirituality
Around 2018, Mariya skilled what she described as a spiritual awakening. This inner evolution impressed her to dive into metaphysics, Strength get the job done, meditation, and intuitive channeling. As she deepened her spiritual observe, she commenced building written content to help Other people discover their very own consciousness, in the end launching her YouTube channel “This really is Mariya.”

The channel, which now has more than 100,000 subscribers, options a variety of information—guided meditations, soul healing methods, chakra function, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply private. She invites her viewers to attach with on their own, the divine, and the unseen energies that condition our day-to-day lives.

Her followers normally describe her content material as transformative, and she or he has cultivated a deeply loyal spiritual viewers as a result of regular engagement and authenticity.

Controversy on the Crossroads of Id
Even though numerous have embraced Mariya’s twin identity, Many others have elevated eyebrows—significantly as her metaphysical beliefs are becoming much more publicly seen. In 2024, a function because of the Enterprise of Manner spotlighted the tension involving her roles as being a tech CEO and also a spiritual teacher.

A number of Mariya’s statements—such as remarks on alternate healing, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, and also previous collaborators. Quite a few elegance influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social websites boards debated the appropriateness of her beliefs in relation to her leadership place in the mainstream model.

In reaction, Mariya clarified that her spiritual teachings are mariya nurislamova scentbird personal and provided beneath her initially identify only, intentionally divided from her Experienced id. Yet the controversy opened up a broader dialogue about whether or not public figures can—or ought to—compartmentalize their beliefs inside the age of transparency.

The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although several founders try to maintain an image of neutrality, she has chosen to point out up as her comprehensive self. This volume of transparency is usually both of those magnetic and polarizing.

On a person hand, her authenticity is refreshing. She provides emotional intelligence and mindfulness to an marketplace generally centered exclusively on scale and method. On another, her outspokenness about spiritual topics invitations scrutiny, especially in an period when on line content material can quickly go viral and provoke potent reactions.

Even now, Mariya’s strategy speaks to some further cultural change. As more and more people explore wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and substance worlds—may well grow to be additional popular, not considerably less.

Businesswoman. Mystic. Influencer.
In addition to functioning her organizations and YouTube channel, Mariya has created an ecosystem of spiritual choices. She hosts retreats, presents private channeling classes, sells spiritual equipment, and has even printed a ebook titled seventy two Keys to Manifestation. She’s essentially developed a parallel company during the spiritual Place—completely individual from her function at Scentbird, nonetheless equally as structured and scalable.

Her spiritual brand name, like her attractiveness manufacturer, is worldwide, polished, and working experience-driven. It’s clear that Mariya applies precisely the same volume of aim and creativeness to both spheres of her lifestyle. No matter if major a group of builders or channeling divine Power for just a guided meditation, she delivers with clarity and conviction.

The Road Ahead
Mariya Nurislamova’s journey raises significant questions on id, Management, and general public existence. Can a tech CEO also be a mystic? Really should enterprise leaders share their particular beliefs with the general public? What comes about when These beliefs challenge standard norms?

Regardless of the responses, Mariya proceeds to wander her route unapologetically. She signifies a brand new era of business owners—types who aren’t concerned being intricate, spiritual, and multidimensional. Her boldness may Price her some partnerships, but In addition, it earns her admiration from individuals who price fact in excess of conformity.

Ultimately, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what it means to become total.

Mariya Nurislamova life on the intersection of logic and instinct, organization and spirit, Management and vulnerability. Her story is often a Daring testomony to dwelling authentically, even though that authenticity comes along with hazard. As she proceeds to broaden her dual empire—both of those earthly and cosmic—she invitations us all to take into consideration what this means to guide with soul.

Whether or not you see her as a visionary or even a provocateur, another thing is definite: Mariya Nurislamova is just not frightened to interrupt the mould.